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Planting the Seeds of our Komunity

Updated: Mar 25, 2019

It all started as a casual breakfast meeting of creatives and social media marketing practitioners and ended up being a magical creative session.


As the social media manager of SOCO and the OC Mix, I thought it would be a good idea to invite social media people and the brand's fans to come together monthly for breakfast. During these breakfast, we exchanged ideas and ended up photographing whatever we had on hand. This was an opportunity for cross-promotion. I tapped a restaurant, and various shops at the center, from whom I could borrow items to shoot. The results would serve as social media content primarily for my client, SOCO and the OC Mix, secondarily for the restaurant and store brands involved for that day.


Rather than talk about it and try to explain, here are some photos that will SHOW you how our collaborations came about.


Mr. Holmes X Portola Cafe Photo by Kait McKay


Encouraging Collaboration

For this project, our collaborators included Portola Coffee, Mr. Holmes Bakeshop and Kestan, a clothing brand - all at SOCO and the OC Mix.


Photo by Larry Tenney


Ashley in Kestan with Portola by Stephanie Lin


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